Understanding cooling-off periods for purchases, when they apply, how long they last, your rights, and how to cancel.
•5 min read
A cooling-off period is a set time after you've made a purchase when you can cancel it and get a full refund, without having to give a reason.
It's a legal right designed to protect consumers, especially when buying things at home, online, or over the phone where you haven't had a chance to see the product properly before buying.
When does it apply?
Cooling-off periods apply to:
Distance selling (online, phone, mail order):
14 days - From the day you receive the goods
Applies to most purchases - Goods bought online, by phone, or mail order
EU/UK consumer law - Protected by consumer rights legislation
Doorstep selling (sales at home):
14 days - From the day you signed the contract
Applies to sales made at your home - When a trader visits you
Must be told about it - The trader must inform you of your rights
Timeshare and long-term holiday products:
14 days - Extended cooling-off period
Special protections - Additional consumer protections apply
Financial products:
Varies by product - Different rules for insurance, credit, etc.
Check the terms - Each product has its own cooling-off period
How long is the cooling-off period?
The standard cooling-off period is:
14 days - For most distance and doorstep sales
Starts from delivery - For goods, from the day you receive them
Starts from contract - For services, from the day you agreed
Some products have longer or shorter periods, so always check the terms and conditions.
What can I cancel?
You can cancel during the cooling-off period:
Most goods - Items bought online, by phone, or mail order
Services - If the service hasn't been fully provided
Digital content - If you haven't downloaded or started using it
Subscriptions - Ongoing contracts and subscriptions
You cannot cancel:
Customised or personalised items - Made to your specifications
Perishable goods - Food, flowers, etc. (unless faulty)
Sealed items you've opened - Like CDs, DVDs, software (unless faulty)
Services fully provided - If the service is complete and you agreed to it starting immediately
Auctions - Items bought at auction
How do I cancel?
To cancel during the cooling-off period:
Contact the trader - In writing (email, letter, or online form)
Tell them you're cancelling - You don't need to give a reason
Keep proof - Keep a copy of your cancellation notice
Return the goods - If you've received them, return them (trader pays return costs if they didn't tell you about this)
The trader must confirm your cancellation and process your refund.
When do I get my money back?
You should get your money back:
Within 14 days - Of the trader receiving the goods back (or you cancelling)
Full refund - Including original delivery costs
Same payment method - Refunded to the card or account you paid with
The trader can deduct from your refund if:
Goods are damaged - Beyond normal inspection
You've used the goods - More than necessary to check they work
Return costs - If you were told you'd pay return costs (and the goods aren't faulty)
What about return costs?
If the trader didn't tell you:
They pay return costs - The trader must pay for returning the goods
If the trader told you:
You pay return costs - You're responsible for getting items back
Unless faulty - If goods are faulty, trader pays return costs
For services:
You pay for services provided - If the service has started, you pay for what you've received
Always check what the trader told you about return costs when you bought the item.
What if the trader doesn't respond?
If the trader doesn't respond to your cancellation:
Keep records - Proof you cancelled and when
Contact them again - Give them a reasonable time to respond
Get advice - Contact Citizens Advice or Trading Standards
Chargeback - If you paid by card, contact your bank about chargeback
Small claims - You may need to take legal action
You have legal rights, so don't be put off if a trader is difficult.
Do I have to give a reason?
No, you don't have to give a reason for cancelling during the cooling-off period. You can simply say:
"I wish to cancel my order under my 14-day cooling-off rights"
"I'm exercising my right to cancel"
The trader must accept your cancellation as long as you're within the cooling-off period.
Summary
Cooling-off period is a legal right to cancel purchases and get a refund
Standard period is 14 days from delivery (goods) or contract (services)
Applies to distance selling (online, phone) and doorstep selling
You can cancel most goods and services, but not customised items or fully provided services
Cancel in writing and keep proof of cancellation
Refund should be processed within 14 days of cancellation
Return costs depend on what the trader told you when you bought
You don't need to give a reason for cancelling
If traders don't respond, keep records and seek advice from Citizens Advice
Check terms and conditions as some products have different rules
Correct at time of writing, always check important information